What is Link Building and Why is it Important?

The presence of links, both internal and external, is a great way to increase your SEO and search engine presence. Most of the time, though, links come secondary to content, design, and even site speed. All of these other components directly impact a visitor’s first impressions of your site, so we at Pro Site Check highly recommend focusing on them until you start seeing results.

Once your site is “stabilized” in terms of function and appearance, you’ll notice that it slowly creeps up in the search engine ranks. But if you’re not entirely satisfied with your SEO performance - or if you want to grow your website traffic exponentially - it is time to focus on link building.


What is Link Building?

Unlike the internal and external links you include in your own content, link building involves only the links on other sites that backlink to your website. Think of link building as your online reputation; the more “people” (sites) who refer back to you, the more other “people” (visitors, search engines, etc.) will trust you.

Of course, this is where the SEO waters get murky and you need to beware of black hat practices. Black hat SEO is essentially using tactics that only focus on a search engine’s crawlers, rather than a real human’s experience with your site. According to Google, some examples of black hat link building include:

  • Links with optimized anchor text in articles or press releases distributed on other sites. For example:

There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.

  • Widely distributed links in the footers or templates of various sites
  • Forum comments with optimized links in the post or signature, for example:

Thanks, that’s great info!

- Paul

paul’s pizzasan diego pizzabest pizza san diego

Essentially, black hat link building spams other sites with links back to your own in hopes of getting search engines to perk and see you in as many places as possible. But Google and other search engines are smarter than that - which is why we focus on white hat link building.

Why Does White Hat Link Building Do?

Unlike black hat SEO, white hat SEO focuses on improving the actual (human) user’s experience, speeding up the site, having a mobile-friendly site, and - of course - making sure that they’ll find your content in other places they frequent.

White hat link building might include:

  • Writing guest blogs on other sites (with links to your site, of course!)
  • Testimonials and reviews (ask people to write about your services with a link to your site)
  • Including strong anchor text (the words highlighted with a link to your site)
  • Continue to provide strong content (people love sharing good content)
  • Comment and engage with other sites, blogs, visitors, and online communities

Quality Over Quantity

It’s hard to imagine that search engines can take into account the quality of your website , rather than the quantity of your links - but they can! That’s why link building can be such a strong tool when you’re ready to strengthen your search engine page rank and increase your website traffic.

If you’re overwhelmed at the thought of link building by yourself, let Pro Site Check help. Our LinkBuilding service is an affordable, hands-off way to have expertly-placed links build your online reputation.